Forgive me, everyone, but I’m going to deviate a little from the usual content. In fact, I’m practically going to “geek out” on this post. You have been warned…
For many of you small business owners, blogging has become a way of life for you. In fact, aside from social media, blogging has become an essential part of our marketing routine. Some of you have even forgone a typical website and replaced it with a blog. Why? Because it allows you to easily provide fresh content for your current and future clients.
Just a warning: This post is for those of you with a WordPress blog. Particularly, a self-hosted WordPress blog.
Nowadays, all that every blogger thinks about is SEO (Search Engine Optimization)… aside from providing notable content. Also, if you’re a charitable fellow, you’ve taken the time to comment on other people’s blogs. Why? To help provide fresh new content on their current posts. You see, search engines love new content. What easier way to create it than by having your readers contribute to your blog? Hence, the comments section at the end of each post.
Unfortunately, towards the beginning of blogging, spam in the form of blog comments became rampant very quickly. Autobots and Decepticons were spreading far and wide across the inter-verse and adding generic spam comments to blog posts just for the sake of linking back to their own websites.
WordPress caught onto this fairly quickly and introduced the “nofollow” attribute to links generated from comments. This tells any web crawlers to basically “not follow” any comment links back to their contributors site. It is a built-in security measure that cannot be switched off from the user dashboard. WordPress and other site developers hoped this would cut back on the comments spam. For a while, it did. The drawback is that all backlinks from comments are blocked. Even legitimate comments left by your committed readers.
However, most people now have Akismet or another spam blocker for their blogs. Plus, most people have to approve any comments on their blog before they’re published. So why does WordPress still embed the “nofollow” feature into all of its comments backlinks?
Well, now you can fix that. No, I’m not saying that you can override the “nofollow” feature on other peoples’ blogs. However, you can get rid of it on your own site. But why would you want to do it on your site? First off, you already have spam blockers in place on your blog. Secondly, it encourages more people to leave comments on your site. This in turn generates more content for your blog posts, which search engines like to see.
To turn off the “nofollow” feature on your WordPress blog, you can install a plugin such as “Do Follow“. This WordPress plugin removes the unwanted “nofollow” command from any links on your blog generated from reader comments. Do Follow can be installed either by downloading and remotely installing it to your blog using an FTP client. Or, you can use the “Add New” feature under the “Plugins” menu inside your WordPress site dashboard.
To double check and see if it works, first, go to any post on your blog that has user comments. Choose the “View Source” option under the View menu in your browser. This will allow you to see how your site looks in HTML to a search engine. Before you install the “Do Follow” plugin, you can see the command “nofollow” embedded into the links left by your readers comments. Use the key command “Ctrl-F” to find the term “nofollow” and it will display on your screen where it can be found. After you’ve installed the plugin “Do Follow”, run this check again to see that the “nofollow” has been removed.
So, what’s my mission behind all this? I believe people that contribute to my site should get the perk of having a link back to their site. It’s only polite. Also, with all of the spam security measures we have these days, I believe we should be the ones to decide how links behave on our sites.
WHAT ARE YOUR THOUGHTS AND COMMENTS? IS “NO FOLLOW” AN OBSOLETE SECURITY MEASURE, OR IS IT STILL NEEDED TODAY?
Today’s post is sponsored by ADORAMA More than a Camera Store